Tourism Development and Promotion in Central Kalimantan Post Pandemi Covid-19: A Sustainable Economic Approach
DOI:
https://doi.org/10.52218/ijbtob.v3i2.264Abstract
Tourism is one that is able to encourage the economic growth of a region. In various countries in Europe and America, tourism is a contributor to the increase in national income and foreign exchange of a country. In the data for 2020, after the COVID-19 pandemic outbreak, world tourist arrivals fell drastically by -80%. This study aims to describe the development and promotion of tourism with a sustainable economic approach by taking into account social and environmental aspects. This research is a research library where researchers obtain data based on secondary data and scientific references such as books, journals, notes and reports as well as statistical data. The approach taken is descriptive qualitative. The stages in the research consist of collecting library materials, making research notes, sorting data and drawing conclusions. The results show that the development of tourist areas in Central Kalimantan must be carried out with a social approach to the community that emphasizes local cultural customs and sustainable tourism. Development is a strategic step in increasing the interest of local and visiting foreign tourists. The development is carried out with a planning pattern that involves experts from both academics and tourism practitioners. Tourism development and promotion strategies are ways or efforts to increase interest and the number of tourist visits by developing tourist objects and other supports. Several strategies for developing and promoting tourism in Central Kalimantan after the COVID-19 pandemic include identifying targets, making policies, creating a tourism climate, designing promotional messages, selecting promotional channels, determining budgets, determining the promotion mix and evaluating promotions.
Downloads
References
Brandl, C., Mertens, A., & Schlick, CM (2017). Ergonomic analysis of working postures using OWAS in semi-trailer assembly, applying an individual sampling strategy. International Journal of Occupational Safety and Ergonomics , 23 (1), 110–117. https://doi.org/10.1080/10803548.2016.1191224
Butler, P., Collins, N., Butler, P., & Collins, N. (2010). Marketing public sector services : Concepts and characteristics Marketing Public Sector Services : Concepts and Characteristics. Journal of Marketing Management , May 2013 , 37–41.
Chams, N., & García-Blandón, J. (2019). On the importance of sustainable human resource management for the adoption of sustainable development goals. Resources, Conservation and Recycling , 141 (November 2017), 109–122. https://doi.org/10.1016/j.resconrec.2018.10.006
Csiernik, R., Chaulk, P., & McQuaid, S. (2012). A Process Evaluation of a Canadian Public Sector Employee Assistance Program. Journal of Workplace Behavioral Health , 27 (3), 160–180. https://doi.org/10.1080/15555240.2012.701169
Cycyota, CS, Ferrante, CJ, & Schroeder, JM (2016). Corporate social responsibility and employee volunteerism: What do the best companies do? Business Horizons , 59 (3), 321–329. https://doi.org/10.1016/j.bushor.2016.01.004
D, EIAP, & Obang, CE (2012). Tourism : A Strategy for Sustainable Economic Development in Cross River State , Nigeria . 3 (5), 124–129.
Di, P., & Lebak, K. (2018). Analysis of promotional strategies in tourism development in Lebak Banten district . 2 , 83–93.
Economics, J., & Development, S. (2012). jesp . 4 (1).
George, MW (2008). The elements of library research: What every student needs to know. In The Elements of Library Research: What Every Student Needs to Know . https://doi.org/10.5860/choice.46-4758
Goharipour, H., & Mahdavi, M. (2016). A Study On River Ecotourism Development : Case Study : Karaj River Contribution / Originality . 5 (4), 73–85. https://doi.org/10.18488/journal.10/2016.5.4/10.4.73.85
Regency, D., Ferdinand, Y., Makmur, M., & Ribawanto, H. (1987). Development Of Ecotourism-Based Natural Tourism In The Perspective Of Public Services (Studies at the Nganjuk Regency Disparbud) Yoki Ferdinan, Mochamad Makmur, Heru Ribawanto . 3 (12), 2123–2127.
Central Kalimantan, M. (nd). No Title .
Ministry of Tourism and Creative Economy. (2021). No Title .
Ministry, O., & Ri, P. (nd). Gita Atiko, Ratih Hasanah Sudrajat, Kharisma Nasionalita Communication Science Study Program, Faculty of Communication and Business, Telkom University .
Kremer, H., Villamor, I., & Aguinis, H. (2019). Innovation leadership: Best-practice recommendations for promoting employee creativity, voice, and knowledge sharing. Business Horizons , 62 (1), 65–74. https://doi.org/10.1016/j.bushor.2018.08.010
Laksana, PB, Said, A., Public, JA, Administration, FI, & Brawijaya, U. (nd). (Studies at the Surakarta City Tourism & Culture Office) . 3 (1), 73–79.
Mahfoozi, A., Salajegheh, S., Ghorbani, M., & Sheikhi, A. (2018). Developing a talent management model using government evidence from a large-sized city, Iran. Cogent Business and Management , 5 (1), 1–15. https://doi.org/10.1080/23311975.2018.1449290
Manafe, JD, Setyorini, T., & Alang, YES (2016). Natural Tourism Object Promotion Strategy, (Case Study on Rote Island, NTT). Journal of Islamic Business and Management Vol 4 No 1 page 101-123
Martens, KSR (2018). How program evaluators use and learn to use rubrics to make evaluative reasoning explicit. Evaluation and Program Planning , 69 , 25–32. https://doi.org/10.1016/j.evaprogplan.2018.03.006
Mistriani, N., Ardi, RP, & Listyorini, H. (2018). Development Tourism Village Strategy Of Samiran As A Creative Tourism Model In Central Java . 52 (Ictgtd), 72–78.
Nasir, H., Southeast, N., Di, K., Java, P., Disadvantaged, K., Lebak, B., East, J., & Tables, S. (2017). Strengthening Sustainable Economic Development through MSMEs and Cooperatives in Rural Communities (Case Study: Forest Honey Farmers in Ujung Kulon National Park) . 3 (2), 122–138.
News, A. (n.d.). No Title .
Normelani, E., Djati, MS, Hakim, L., & Hidayat, T. (2016). Identifying and Developing Tourism Program in Lok Baintan Floating Market in South Kalimantan, Indonesia . 21 (1), 56–61. https://doi.org/10.9790/0837-21125661
Nurdianti, A., Forestry, J., Forestry, F., Tadulako, U., Faculty, M., University, K., Lecturer, S., Forestry, F., Tadulako, U., Village, S., District, G., Regency, S., & Tourisms, N. (2013). The Potential For Development Of Natural Tourism In The Maleo (Macrocephalon maleo) Habitat Lore Lindu National Park In Regional Management (Bpw) I Saluki Kec. Gumbasa District . SIGI . 1 , 1–8.
O'Sullivan, D., Pickernell, D., & Senyard, J. (2009). Public sector evaluation of festivals and special events. Journal of Policy Research in Tourism, Leisure and Events , 1 (1), 19–36. https://doi.org/10.1080/19407960802703482
Porda, H., Putro, N., Ersis, J., Abbas, W., & Aprilla, W. (2021). Impact of Tourism for Economic Activities of Riverbank Communities in the Jingah River District, Banjarmasin City . 525 (Icsse 2020), 372–375.
Purwanto, S., Syaufina, L., & Gunawan, A. (2014). Kelam For Ecotourism Development Strategy Study of Potential and Carrying Capacity of Bukit Kelam Natural Tourism Park for Ecotourism Development Strategy . 4 (2), 119–125.
Rulianto, A., Bintoro, A., Winarno, GD, Agriculture, F., & Lampung, U. (2019). Vegetation analysis in an effort to develop tourism in the Punti Kayu Natural Tourism Park, Palembang, South Sumatra Province . 5 (2), 7–14.
Secretariat, G., Masters, P., & Development, P. (1979). Development (Jepp) .
Sugianti, D. (2016). Strategy for the Development of a Floating Market Tourism Area Based on Local Wisdom in the City of Banjarmasin . 2 (2), 21–35.
Sugiyono. (2017). Educational Research Methods Quantitative, qualitative, and R&D approaches . Alphabet.
Wahyuni, SRI, & Maryani, E. (2015). Palembang Keywords: Tourist Attraction, Attractiveness, Tourist Characteristics, Tourism Development Strategy Abstract The Attractiveness Of The Musi River As A River Tourism In Palembang City
Wardani, D., & Krisnanda, R. (2021). E-Wom And Promotion Influence Towards Decisions To Stay At Malang Raya Hotel . 4 (1), 31–38.
Travel, B. (2021). No Title .
Wong, T. (2015). Exploring sustainable tourism development in mountainous Guizhou Province, China . 6 (6), 60–70. https://doi.org/10.5897/JHMT2015.0153
