International Journal of Business, Technology and Organizational Behavior (IJBTOB)

Challenges of the Tourism and Hospitality Industry in Business Analytics Adoption: An Article Perspective

Josephine N. Biadora — 2024-08-31

Business Analytics (BA) is increasingly used by tourism and hospitality businesses to improve customer experience, streamline operations, and boost revenue. However, the adoption of business analytics has created different challenges. A mini literature review was used in the study to identify challenges in the tourism and hospitality industries, focusing on adopting business analytics and identifying future research opportunities. The study found that the industry's growing customer data collection raises concerns about data issues, skills and resources, and organizational factors. Furthermore, addressing challenges like data management, skill gaps, and technological integration through strategic investments, research-driven insight, and ethical data practices can lead to sustainable growth and competitive advantage.

Keywords: business analytics, tourism, hospitality industry, challenges, business performance

Prisoner Guidance Patterns from A Social Work Perspective in Aru Islands Regency Correctional Institutions

Hobarth Williams Soselisa — 2024-08-31

Abstract

This study aims to determine and analyze the pattern of prisoner development in the perspective of social work in the ARU Islands Regency Correctional Institution. The informants in this study amounted to 5 respondents. The analysis method used in this study is a qualitative descriptive method. The results of the study indicate that the Pattern of Prisoner Guidance in the Perspective of Social Work in the ARU Islands Regency Correctional Institution, as follows, the guidance activities have been carried out well but there are still shortcomings such as lack of budget and facilities in supporting the established guidance program. Some prisoners are less interested or not motivated to participate in the training program. Prisoners have diverse backgrounds, abilities, and needs, which require a flexible and varied training approach. Some inmates feel reluctant or distrustful of relationship-building efforts. Families and communities show distrust or reluctance to accept inmates back.

Keywords : Social Worker Development Patterns and Perspectives.

The Role of Digital Marketing in SMEs : A Literature Review

Yudi Nur Supriadi — 2024-08-31

Digital marketing has become one of the factors that drives the improvement of company performance. This study aims to determine the role of digital marketing in SMEs. SMEs are currently experiencing very rapid growth and have become the mainstay of the Indonesian economy. The method used in this study is literature review. The results of the study indicate that digital marketing can improve the performance of SMEs. Digital marketing makes it easier for SMEs to market products and reach consumers more widely.

The Effect of Organizational Commitment and Motivation on Empoyee Performance : Evidence From SMEs

Alwi Muhammad Adam — 2024-08-31

SMEs are currently developing very rapidly, and have contributed to the Indonesian economy. This study aims to see the effect of organizational commitment and work motivation on employee performance at SMEs in Rantauprapat City. The research method uses quantitative methods. The number of samples collected was 153. So that the sample in the study amounted to 153 samples. The results of the study indicate that there is a positive and significant influence between organizational commitment and work motivation on employee performance at SMEs in Rantauprapat City.

The role of transformational leadership and organizational culture on innovative behavior : A Review

Zulkifli Musannip Efendi Siregar — 2024-08-31

Transformational leadership has an impact on the work behavior of the apparatus. Leaders who are able to provide enthusiasm, are able to inspire the apparatus, will make the apparatus comfortable in working and ultimately innovative work behavior occurs in work activities. A good work culture also creates a comfortable and conducive work atmosphere, so that employees will be more innovative in working