International Journal of Business, Technology and Organizational Behavior (IJBTOB)

Tourism Development and Promotion in Central Kalimantan Post Pandemi Covid-19: A Sustainable Economic Approach

Isra Misra — 2023-04-30

Tourism is one that is able to encourage the economic growth of a region. In various countries in Europe and America, tourism is a contributor to the increase in national income and foreign exchange of a country. In the data for 2020, after the COVID-19 pandemic outbreak, world tourist arrivals fell drastically by -80%. This study aims to describe the development and promotion of tourism with a sustainable economic approach by taking into account social and environmental aspects. This research is a research library where researchers obtain data based on secondary data and scientific references such as books, journals, notes and reports as well as statistical data. The approach taken is descriptive qualitative. The stages in the research consist of collecting library materials, making research notes, sorting data and drawing conclusions. The results show that the development of tourist areas in Central Kalimantan must be carried out with a social approach to the community that emphasizes local cultural customs and sustainable tourism. Development is a strategic step in increasing the interest of local and visiting foreign tourists. The development is carried out with a planning pattern that involves experts from both academics and tourism practitioners. Tourism development and promotion strategies are ways or efforts to increase interest and the number of tourist visits by developing tourist objects and other supports. Several strategies for developing and promoting tourism in Central Kalimantan after the COVID-19 pandemic include identifying targets, making policies, creating a tourism climate, designing promotional messages, selecting promotional channels, determining budgets, determining the promotion mix and evaluating promotions.

Public Relations: Investigating the Impact of Internal Public’s Engagement on Megaphoning and Scouting Behaviors

Khalid Bourrouk — 2023-04-30

While previous studies in the literature have concentrated extensively on investigating employee engagement and communication behaviors in relation to other organizational variables, very little research has examined the association between the two constructs. Therefore, the present study aimed to address this deficiency in the literature of public relations by examining the effect of engagement on employee communication behaviors. Specifically, forms of engagement, including alignment, affective and action-orientation (Shrotryia and Dhanda, 2020) were posited as antecedents to Kim and Rhee’s (2011) two dimensions of employee communication behavior, namely megaphoning and scouting. Using non-probability snowball sampling, a total of three hundred and seventy eight Moroccan employees who currently work for Moroccan private organizations participated in the study by filling out a 20-item questionnaire. By deploying Pearson-product moment correlation and linear regression, all three dimensions of engagement were found to be significantly associated with employees’ megaphoning and scouting behaviors. The study highlights the critical role of enhancing cognitive, affective and behavioral engagement of employees in influencing megaphoning and scouting behaviors. Important implications of the findings are discussed. In addition, the study’s limitations and recommendations for future research are addressed.

Comparative Analysis of Financial Performance before and After Mergers and Acquisitions in Companies Listed on the Indonesia Stock Exchange

Lindiyani Lindiyani — 2023-04-30

This study aims to determine the significance of differences in company financial performance before and after mergers or acquisitions. The variables used to measure a company's financial performance consist of the illiquidity ratio (CR), activity ratio (TATO), solvency ratio (DER,) and profitability ratio (NPM, ROA). The population of this study is all sectors of companies listed on the Indonesia Stock Exchange (IDX) which carried out mergers and acquisitions for the 2016-2020 period totaling 38 companies. iSample was determined by the purposive sampling method and obtained by 17 companies. The financial statements used and analyzed are two years before and two years after the merger or acquisition. The data analysis methods in this study include the Kolmogorov-Smirnov One-Sample normality test, the PairedI sample T-Test, and Wilcoxon'si Signed Ranksi Test. The results of hypothesis testing found that there were no significant differences in all financial ratios before and after mergers and acquisitions.

Keywords: Acquisition, Financial Performance, Merger

A Spatial–Descriptive Paradigm of Non-Food Delivery-Based Enterprises: An Emphasis on Challenges and Opportunities

Crugie Boy A. Vitobina — 2023-04-30

The COVID-19 pandemic caused so many challenges that business owners were forced to stretch their strategies to survive and sustain their operations. Hence, the researchers aimed to determine and analyze the challenges and opportunities of non-food delivery-based enterprises amidst the pandemic. The researchers purposively selected 70 non-food delivery-based enterprises. A spatial-descriptive design was used to process and interpret the study. Considerably, the findings of the study revealed that non-food delivery-based enterprises in the municipality of Tanza, Cavite, were mostly under sole proprietorship, with limited staff, a business capitalization range below Php 3,000,000, and newly opened businesses. The key challenges identified in the study were cash borrowing, resource management, maintaining a consistent customer experience, new marketing trends, and curfew hours. On the other hand, selling more products or services, improving customer feedback, investing in developing business opportunities, and using new technology to increase efficiency are key opportunities. The researchers recommend strengthening marketing strategies that focus on enabling mechanisms for financial sustainability, customer satisfaction, and flexibility in the pandemic-led market environment.

Keywords: challenges, COVID-19 pandemic, delivery enterprises, descriptive research, opportunities

Microanalysis of E-Money Transfer Services through E-Servqual Approach: A Basis for Enhanced Customer Satisfaction Strategy

Cyrene Joy P. Santillan — 2023-04-30

Adopting various technologies in enterprises was vital since it provided a quick service process. E-money transfer services study aimed to evaluate customer satisfaction with e-money transfer services using E-SERVQUAL Approach. The researchers used a descriptive-correlational research design and purposive sampling to select 100 e-money transfer service customers in selected Cavite municipalities. The study's results revealed that the participants were primarily young adult females, commonly single. The results showed that most participants were college undergraduates with a monthly income of Php 10,000 and below. The study showed that the customers were highly satisfied with e-money transfer services regarding reliability, security, website design, accessibility, and personalization. In contrast, in terms of responsiveness, the customers were satisfied. The study found that the biggest challenges in utilizing e-money transfer services were lack of prompt responses, slow money processing, the possibility of committing fraud, lack of creativity of the website, not an accessible website, and lack of expertise. This study showcased that the age of customers has a significant difference to the reliability of e-money transfer services. This study recommended that e-money transfer services improve the e-service quality for customer satisfaction.

Keywords: E-money transfer services, customer satisfaction, online services, E-SERVQUAL

The Influence of Knowledge Management and Organizational Culture through Employee Engagement as a Mediation Variable on Millennial Employee Performance at the Center for Education and Training Center for Statistics Indonesia

Angeline Junita Monica — 2023-04-30

Abstract

The most important resource of an organization is human resources, so employees are the key to determining the success of the organization. Performance is the result of work achieved by an employee in carrying out tasks according to responsibility. The performance of employees at the Center for Education and Training of the Central Statistics Agency is considered to be still not optimal, as can be seen from the quality of work that has not met the expectations of the leadership. The purpose of this study is to prove that there is an influence between Knowledge Management and Organizational Culture Through Employee Engagement as a Mediation Variable on Millennial Employee Performance. The research method is a survey method to 31 employees, by distributing questionnaires which are answered with statements of the Likekert scale model. The analysis technique is path analysis and hypothesis testing with the help of Smart PLS software.that knowledge management, organizational culture, has a significant effect on employee performanceAndemployee engagementcommitment has a positive and significant effect on organizational culture and also on employee performance. Suggestions aremust pay attention again to how to apply knowledge management so that all employees, especially millennial employees, can have high performance and competitiveness in the midst of industry 4.0 and can further improve organizational culture, especially from aggressive factors through spaces to give opinions
and brilliant ideas for the organization, can also increase employee engagement with
especially the dedication in doing the job. For example, by providing a variety of jobs that are challenging but also inspiring so that millennial employees feel proud to do them.

Keywords: Knowledge Management, Organizational Culture,employee engagement,employee performance

The Workplace Environment, Employees’ Retention, and Performance: A Focus on Non-Voiced BPO Employees for an Enhance Staff Development Program

Eunice Rain E. De Jesus — 2023-04-30

The business process outsourcing (BPO) Industry is known for being one of the most stressful service industries in its workforce. The main objective of this study is to identify the different factors that affect the work environment, employees’ retention, and performance of non-voice BPO employees. The authors used descriptive-causal to identify the factors and socio-demographic profile of the respondents. The 250 respondents were purposively selected from five different BPO companies in the National Capital Region (NCR). Considerably, the results revealed that most of employees are female, are 18 to 24 years old, earn between Php16,000 and Php21,000 monthly, are single, and college undergraduates. The study found out that leadership performance management system, health and safety policies, personal development, and organizational culture are factors that affect the work environment, employees’ retention, and performance of non-voice BPO employees. Considerably, it was revealed that there was no significant relationship between socio-demographic profile of the respondents and the extent factors that affects the work environment, employees’ retention, and performance of non-voice BPO employees. The researchers recommend this study to intensify monetary and non-monetary benefits as well as creation of employee centered program within the workplace.

Keywords: business process outsourcing, non-voice employee, workplace environment, employee retention, performance.