International Journal of Business, Technology and Organizational Behavior (IJBTOB) https://ijbtob.org/index.php/ijbtob en-US zulkiflimusannipefendi@gmail.com (Zulkifli Musannip Efendi Siregar) syaifulzuhriharahap@gmail.com (Syaiful Zuhri Harahap) Thu, 18 Aug 2022 08:27:42 +0000 OJS 3.3.0.2 http://blogs.law.harvard.edu/tech/rss 60 A Decision to Purchase Ms Glow Skincare at the Village Community of Pekan Dolok Masihul, North Sumatra: Viewed from Product Development and Prices https://ijbtob.org/index.php/ijbtob/article/view/203 <p><em>This study aims to analyze the effect of product development and price on purchasing decisions for Ms Glow Skincare in the Pekan Dolok Masihul Village Community, Serdang Bedagai Regency, North Sumatra Province. Explanatory research is the methodology employed. From January 2022 to March 2022, this study was conducted. In this study, questionnaires with a Likert scale, documentation studies, and observation methods were employed to collect data. 300 participants made up the study's population, and 75 were selected for the sample using the Slovin formula with an a value of 10%. Multiple linear regression using the SPSS program is the analytical tool employed. The results of the partial test demonstrate that product development significantly and favorably influences consumer purchasing behavior. Price has a positive and significant impact on purchasing decisions in part. Then, concurrently, product development and price have a positive and significant impact on consumers' purchase choices for Ms. Glow Skincare in the Serdang Bedagai Regency, North Sumatra Province's Pekan Dolok Masihul Village Community.</em></p> Selvi Ardianti, Hardi Mulyono, Abd. Rasyid Syamsuri, Lukman Nasution Copyright (c) 2022 International Journal of Business, Technology and Organizational Behavior (IJBTOB) https://ijbtob.org/index.php/ijbtob/article/view/203 Thu, 18 Aug 2022 00:00:00 +0000 An Empirical Study: Suzuki All-New Ertiga Purchase Decision Based on Product Quality and Promotion at PT. Trans Sumatra Mainstay Sisingamangaraja Branch-Medan https://ijbtob.org/index.php/ijbtob/article/view/204 <p><em>This study's goal was to analyze the effect of product quality and promotion on purchasing decisions for the Suzuki All New Ertiga at PT. Trans Sumatra Mainstay Sisingamangaraja Branch.</em> <em>The research was carried out between March 2021 and June 2022 and employs a quantitative methodology.</em> <em>The data collection techniques employed are observations, documentation studies, and surveys on a Likert scale.</em> <em>Using Isaac and Michael's calculation formula, a sample of 162 clients from PT. The Sisingamangaraja Mainstay Branch of Trans Sumatra represents a fraction of the research population of up to 400 persons.</em> <em>T</em><em>he SPSS program's multiple linear regression analysis technique.</em><em> According to the study's findings, a positive and significant influence on purchases is provided by product quality. Promotions have positive and significant influence on purchasing decisions. At PT. Mainstay of Trans Sumatra Sisingamangaraja Branch, promotion and overall product quality have a positive and significant impact on </em><em>purchasing</em><em> decisions. The quality of the product and the </em><em>promotion</em><em> can explain 91.9 percent of consumer </em><em>purchasing</em><em> decisions, according to the study's coefficient of determination (R2), which is 0.919.</em></p> Saila Mutiya Nasution, Abd. Rasyid Syamsuri, Hardi Mulyono, Arief Hadian Copyright (c) 2022 International Journal of Business, Technology and Organizational Behavior (IJBTOB) https://ijbtob.org/index.php/ijbtob/article/view/204 Thu, 18 Aug 2022 00:00:00 +0000 Analysis of Financial Performance Before and After Ipo (Initial Public Offering) on Company Share Acceleration Boards on The Indonesia Stock Exchange https://ijbtob.org/index.php/ijbtob/article/view/205 <p>This study aims to determine whether there is a difference between the liquidity ratio proxied by current assets, the solvency ratio proxied by the debt to equity ratio, and the profitability ratio proxied by return on assets and return on equity on shares of acceleration board companies that carry out initial public offerings. (IPO) on the Indonesian stock exchange in 2020. This study uses a quantitative approach. The data collection technique uses a literature study, namely by studying literature, notes, research journals, scientific works, and books related to theories and problems to be discussed and then added with the documentation method. The source used is secondary data in the form of financial report data of the acceleration board company that will be studied. The sampling technique was using purposive sampling method with a total of 5 companies. The analytical method used is descriptive analysis and paired sample t-test analysis. The results of the study stated that there were no significant differences in all variables, namely current assets, debt to equity ratio, return on assets and return on equity at the time before carrying out the IPO (Initial Public Offering) and after the IPO (Initial Public Offering) on ​​stocks. acceleration board companies on the Indonesian stock exchange in 2020.</p> <p><strong>Keywords:</strong> Initial Public Offering, Acceleration Board Shares, Current Assets, Debt to Equity Ratio, Return on Assets, and Return on Equity</p> Handi Jovian, Nizwan Zukhri, Ari Agung Nugroho Copyright (c) 2022 International Journal of Business, Technology and Organizational Behavior (IJBTOB) https://ijbtob.org/index.php/ijbtob/article/view/205 Thu, 18 Aug 2022 00:00:00 +0000 Empirical Study: Entrepreneurs Performance of Micro, Small and Medium Enterprises (MSMEs) in Tanjung Morawa A Village, Deli Serdang, North Sumatra, Indonesia https://ijbtob.org/index.php/ijbtob/article/view/208 <p><em>This study intends to examine how social capital, inventiveness, and product innovation impact the entrepreneurs performance of Micro, Small, and Medium-Sized Enterprises (MSMEs) in Tanjung Morawa A Village, Deli Serdang, North Sumatra, Indonseia. This study used a quantitative research design. The period of time for doing this research is from March to May 2022. Observation, study documentation, and questionnaires are the data collection methods used. Up to 65 UMKM offenders from Tanjung Morawa A Village make up the study's population. A quota sampling method was used to sample each population. Multiple linear regression using the SPSS program is the analysis strategy used in this study. The study's findings demonstrate that social capital has a positive and significant impact on MSME players' performance. The performance of MSME actors is positively and significantly impacted by creativity. Product innovation positively and significantly impacts how MSME actors operate. Overall, the performance of MSME actors is positively and significantly impacted by social capital, creativity, and product innovation. This study's coefficient of determination (R2) is 0.700, which suggests that social capital, creativity, and product innovation may account for 70% of the success of MSME actors.</em></p> Rida Riana, Abd. Rasyid Syamsuri Copyright (c) 2022 International Journal of Business, Technology and Organizational Behavior (IJBTOB) https://ijbtob.org/index.php/ijbtob/article/view/208 Thu, 18 Aug 2022 00:00:00 +0000 Management innovation, green product innovation, green process innovation influence on financial performance. A study of South African manufacturing firms. https://ijbtob.org/index.php/ijbtob/article/view/211 <p>This research aims to evaluate the nexus of green innovation on registered companies' financial performance on the Johannesburg Stock Exchange (J.S.E.). The paper followed the content analysis approach in evaluating green products, green processes, management innovation ability, and green image variables on 64 manufacturing firms from 2011 up to 2018. This article adopted Smart PLS-SEM 3 analyses to check the models suggested for the study empirically. The findings reveal that management innovation ability had a significant favorable influence on the green process; however, the relation with financial performance was insignificant. Green process innovation had a significant negative association with enterprise financial performance. Again, the effect of green process innovation on green products was enormously significant. Green products did not have a considerable influence on financial performance. Finally, the moderating variable green image was introduced into the model, green product, and green process; both indicated an insignificant positive effect on the enterprise financial performance. The conclusion of this research supports the theoretical assertation that mutually green products and green processes are complementary.</p> Takyi Kwabena Nsiah, Ruth A. Danso, Ofori Charles, Mmieh K Raphael Copyright (c) 2022 International Journal of Business, Technology and Organizational Behavior (IJBTOB) https://ijbtob.org/index.php/ijbtob/article/view/211 Thu, 18 Aug 2022 00:00:00 +0000 The Effect Of Leverage, Company Size, Inflation Rate, And Cash Holding On Company Value (In Hotel, Restaurant, and Tourism Sub-Sector Companies Listed on the IDX for the 2017-2020 period) https://ijbtob.org/index.php/ijbtob/article/view/212 <p>This study aims to determine the effect of leverage, firm size, inflation rate, and cash Holding on firm value (in hotel, restaurant, and tourism Sub-Sector companies Listed on the Indonesian Stock Exchange for the 2017-2020 period). This research is a type of quantitative research. The population in this study amounted to 35 companies, using purposive sampling technique, obtained a research sample of 18 companies. The analytical method used in this research is multiple linier regression. The result showed that : (1) Leverage had a negative and significant effect on firm value. (2) Firm size has a negative and significant effect on firm value. (3) Inflation rate has no effect on firm value. (4) Cash Holding has a positive and significant effect on firm value.&nbsp;</p> <p>Keywords : Leverage (DER), Company Size, Inflation Rate, Cash Holding, and Company Value (PBB)&nbsp;</p> Wirdayanti Wirdayanti, Reniati Reniati, Darman Saputra Copyright (c) 2022 International Journal of Business, Technology and Organizational Behavior (IJBTOB) https://ijbtob.org/index.php/ijbtob/article/view/212 Thu, 18 Aug 2022 00:00:00 +0000 The Effect of Digital Marketing Mix Strategy on Marketing Performance Through the Implementation of Customer Relationship Management MSME 4.0 DKI Jakarta https://ijbtob.org/index.php/ijbtob/article/view/213 <p><em>There was a decline in the growth rate of DKI Jakarta's Gross Regional Domestic Product in 2020 due to the Covid-19 pandemic. GRDP is closely related to income and sales volume sold for MSME. Revenue and sales volume are dimensions of marketing performance. The purpose of this study is to examine the effect of digital marketing mix strategy and customer relationship management on marketing performance. Researchers used a quantitative approach by distributing questionnaires to 231 owners or managers of MSME 4.0 in DKI Jakarta. The proposed research model was tested using the Structural Equation Modeling (SEM) method with the Partial Least Square (PLS) specifically using the Smart-PLS 3.3 program. The results of data analysis show that: (1) Digital Marketing Mix Strategy has a significant effect on Customer Relationship Management MSME 4.0 DKI Jakarta (2) Customer Relationship Management has a significant effect on Marketing Performance of MSME 4.0 DKI Jakarta (3) Digital Marketing Mix Strategy has a significant effect on Marketing Performance MSME 4.0 DKI Jakarta.</em></p> <p><strong>Keywords</strong>: <em>MSME 4.0, Marketing Performance, </em><em>Digital Marketing Mix Strategy, and Customer Relationship Management.</em></p> Alvina Mumtaza Yusuf, Miguna Astuti, Maria Bernadette Nani Ariani Copyright (c) 2022 International Journal of Business, Technology and Organizational Behavior (IJBTOB) https://ijbtob.org/index.php/ijbtob/article/view/213 Thu, 18 Aug 2022 00:00:00 +0000 Extrinsic Motivation and Organizational Commitment : A Literarure Review https://ijbtob.org/index.php/ijbtob/article/view/214 <p><em>Increasing employee commitment at &nbsp;work is one of the most important points for the company. Without organizational commitment from an employee, the employee will tend to work less than optimally. &nbsp;This study aims to find the answers to the research question of whether extrinsic motivation influence organizational commitment. Metode penelitian yang digunakan dalam penelitian ini adalah article review dari beberapa jurnal yang telah publish. &nbsp;The results of the study proved that extrinsic motivation influence organizational commitment.</em> <em>The results of this research have implications for policymakers, that employee must be given support and aslo increasing the employee extrinsic motivation such as providing fair promotion, reward, and also providing a good income</em><em>.&nbsp; </em><em>The limitations of this study are that the variables used as independent variables to test commitments are still few. &nbsp;In the future, it will be expected to increase variables and conduct research empirically. </em></p> <p>Keywords: Extrinsic Motivation; Organizational Commitment</p> Zulkifli Musannip Efendi Siregar Copyright (c) 2022 International Journal of Business, Technology and Organizational Behavior (IJBTOB) https://ijbtob.org/index.php/ijbtob/article/view/214 Thu, 18 Aug 2022 00:00:00 +0000 Application Of Artificial Intelligence in Chatbot Application As Palm Oil Price Information System and Capacity On Ramp in Labuhanbatu https://ijbtob.org/index.php/ijbtob/article/view/216 <p>This study aims to facilitate palm oil entrepreneurs in obtaining information on palm oil prices using advanced technology, based on research conducted are still using methods that are considered less efficient in providing price information to customers. after this study, palm oil entrepreneurs can easily get information about the price of palm oil in Ramp Nina, Pulo Padang Village. customers will get information on palm oil prices by simply calling the whatsapp number used to provide information on palm oil prices then the chatbot will provide information on palm oil prices to customers. it is considered quite efficient in solving existing problems.</p> Fitri Aini Nasution, Muhammad Halmi Dar Copyright (c) 2022 International Journal of Business, Technology and Organizational Behavior (IJBTOB) https://ijbtob.org/index.php/ijbtob/article/view/216 Thu, 18 Aug 2022 00:00:00 +0000