The Digitalization of MSMEs: An Efforts to Improve the Regional Economy During and the Post-Covid-19 in Pangkalpinang
DOI:
https://doi.org/10.52218/ijbtob.v1i6.161Abstract
Micro, Small and Medium Enterprises (MSMEs) are one of the drivers of the economic development of a region. This study aims to inventory and map the implementation of digitizing MSMEs in Pangkalpinang City and to manifest strategies so that MSMEs in Pangkalpinang City can switch to the internet or digital market.
The method used in this research is descriptive analysis method with a qualitative approach. Subjects or informants in this study amounted to 100 subjects from 28,259 SMEs in Pangkalpinang City obtained using purposive sampling technique. The criteria for taking the subject are (1) MSMEs located in Pangkalpinang City and registered with the Office of Cooperatives, MSMEs, and Trade in Pangkalpinang City; (2) MSMEs that include complete information at the Office of Cooperatives, MSMEs, and Trade in Pangkalpinang City; and (3) MSMEs who can be contacted via WhatsApp in accordance with data from the Pangkalpinang City Cooperatives, MSMEs and Trade Office and can be found directly. The data collection technique used is bydistributing questionnaires, observations (observations), and literature studies (library). The content analysis technique used is in the form of content analysis.
Based on the research results show that The 100 MSME actors in Pangkalpinang City who were used as subjects in this study were quite good and almost evenly distributed. Strategies that can be taken by the government in order to attract MSME actors in Pangkalpinang city to switch to the internet or digital market are: (1) Providing knowledge and assistance so that MSME actors know that online promotion can reduce promotional costs; (2) Cooperating with financial technology companies related to the use of QRIS (Quick Response Code Indonesian Standard) in order to provide knowledge to MSME actors regarding the ease of digital transactions; and (3) Holding workshops for MSME actors so that they can continue to hone their abilities and skills in entrepreneurship.
Keywords: MSMEs, digitization, digitalization implementation strategies, MSME performance.
Downloads
References
Amri, A. (2020). Dampak Covid-19 Terhadap UMKM di Indonesia. Jurnal Brand. 2 (1): 124. Retrieved from https://ejournals.umma.ac.id/index.php/brand/article/view/605.
Aribawa, D. (2016). Pengaruh Literasi Keuangan Terhadap Kinerja Dan Keberlangsungan UMKM di Jawa Tengah. Siasat Bisnis, 20(1), pp. 1– 13. https://doi.org/10.20885/jsb.vol20.iss1.art1.
Asyhari, S. I. (2021). Gagasan dalam Kolaborasi : (Pemikiran dan Wawasan para Cendekia). Yogyakarta : CV. Belibis Pustaka. 1(1): 98.
Awali, H., & Farida R. (2020). Urgensi Pemanfaatan E-Marketing pada Keberlangsungan UMKM di Kota Pekalingan di tengah Dampak COVID-19, Jurnal Ekonomi dan Bisnis Islam, 2(1): 3. Retrieved from https://ejurnal.iainpare.ac.id/index.php/balanca/article/view/1342.
Dhamayantie, E., & Fauzan, R. (2017). Penguatan Karakteristik dan Kompetensi Kewirausahaan Untuk peningkatan Kinerja UMKM. Jurnal Manajemen, Strategi Bisnis Dan Kewirausahaan, 11(1), 80-91. https://doi.org/10.24843/MATRIK:JMBK.2017.V11.i01.
Damayanti, N. N. S. R. (2021). Menjaga Eksistensi Usaha Mikro, Kecil, dan Menengah Pada Masa Pandemi Covid-19.EKONIKA Jurnal Ekonomi Universitas Kadiri, 6(1), 130-140. http://dx.doi.org/10.30737/ekonika.v6i1.1454.
Danial dan Wasriah. (2009). Metode Penulisan Karya Ilmiah. Bandung: Laboratorium Pendidikan Kewarganegaraan UPI.
DiskominfoPgk. Digitalisasi untuk Pelaku UMKM. https://diskominfo.pangkalpinangkota.go.id/2020/11/24/digitalisasi-untuk-pelaku-UMKM.
Ginantra, N. L. W. S. R., Simarmata, J., Purba, R. A., Tojri, M. Y., Duwila, A. A., Siregar, M. N. H., Nainggolan, L. E., Marit, E. L., Sudirman, A., & Siswanti, I. (2020). Teknologi Finansial: Sistem Finansial Berbasis Teknologi di Era Digital. Medan: Yayasan Kita Menulis.
Hardilawati, W. R. (2019). Strategi Bertahan UMKM di Tengah Pandemi Covid-19. Jurnal Akuntansi & Ekonomika, 10(1): 90. https://doi.org/10.37859/jae.v10i1.1934
Kompas.com. (2019). Peran UMKM dalam Perekonomian Indonesia https://www.kompas.com/skola/read/2019/12/20/120000469/peran-umkm-dalam-perekonomian-indonesia.
Liputan6. (2021). Jadi Penolong di Krisis 1998, UMKM Justru Minta Tolong Saat Pandemi Corona. https://www.liputan6.com/bisnis/read/4311078/jadi-penolong-di-krisis-1998-umkm-justru-minta-tolong-saat-pandemi-corona.
Moleong, L. J. (2013). Metode Penelitian Kualitatif. (edisi revisi ed.). Bandung: PT. Remaja Rosdakarya.
Siagian, A. O., Agus, S., Audia, J., Dani, H., Dini, H., Hadion, W., Haudi, Hermawan, W., Joni, P., Sisca, C. L., Sukatin, Widiyanti. (2021). Leadership di Era Digital. (edisi satu). Nagari Koto Baru: Insan Cendekia Mandiri.
Subroto, S. Ira M.H. dan Yanti P.A. (2016). Analisis Faktor-Faktor yang Mempengaruhi Kinerja Usaha Mikro Kecil dan Menengah (UMKM) Kabupatn Brebes. Prosiding Seminar Nasional Penelitian dan PKM Sosial, Ekonomi dan Humaniora. Retrieved from http://proceeding.unisba.ac.id/index.php/sosial/article/view/202.
Sudiarta, I. P. L. E. Kirya., Kirya, I. K., & Cipta, W. I. (2014). Analisis Faktor-Faktor yang Mempengaruhi Kinerja Usaha Mikro Kecil dan Menengah (UMKM) di Kabupaten Bangli. E-jurnal Bisma Universitas Pendidikan Ganesha. Retrieved from https://ejournal.undiksha.ac.id/index.php/JMI/article/viewFile/3381/2753.
Sugiyono. (2014). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Suryantini, LP, & Sulindawati, NLGE (2020). Pengaruh Kualitas Sumber Daya Manusia, Penggunaan Informasi Akuntansi, Pemanfaatan Teknologi Informasi dan Ekuitas Pinjaman terhadap Kinerja UMKM di Kecamatan Buleleng. Jurnal Ilmiah Mahasiswa Akuntansi Undiksha, 11(2), 125-135. http://dx.doi.org/10.23887/jimat.v11i2.25899.
Suwarni, E. Sedyastuti, K., & Mirza, A.H. (2019). Peluang dan Hambatan Pengembangan Usaha Mikro pada Era Ekonomi Digital. Ikhra-ith Ekonomika, 2(2): 29-34.
Thaha, A. F. (2020). Dampak COVID-19 Terhadap UMKM di Indonesia, Jurnal Brand 2(1): 148. Retrieved from http://ejournals.umma.ac.id/index.php/brand/article/view/607.
Yatim Riyanto, 2010. Metodologi Penelitian Pendidikan.Surabaya : Penerbit SIC.
Yuliana, R. & Yanti P. (2018). Orientasi Kewirausahaan, Orientasi Pasar, dan Strategi Bisnis Terhadap Kinerja Bisnis (Studi kasus pada UMKM di Semarang), Tirtayasa Ekonomika, 13 (2): 323. Retrieved from https://jurnal.untirta.ac.id/index.php/JTE/article/view/4318/3083.
