Vol. 2 No. 4 (2022): August | International Journal of Business, Technology and Organizational Behavior (IJBTOB)

Articles

• A Decision to Purchase Ms Glow Skincare at the Village Community of Pekan Dolok Masihul, North Sumatra: Viewed from Product Development and Prices

  Selvi Ardianti, Hardi Mulyono, Abd. Rasyid Syamsuri, Lukman Nasution

  304-315

  • pdf
  Abstract View: 483,

  DOI : https://doi.org/10.52218/ijbtob.v2i4.203
  

• An Empirical Study: Suzuki All-New Ertiga Purchase Decision Based on Product Quality and Promotion at PT. Trans Sumatra Mainstay Sisingamangaraja Branch-Medan

  Saila Mutiya Nasution, Abd. Rasyid Syamsuri, Hardi Mulyono, Arief Hadian

  316-324

  • pdf
  Abstract View: 320,

  DOI : https://doi.org/10.52218/ijbtob.v2i4.204
  

• Analysis of Financial Performance Before and After Ipo (Initial Public Offering) on Company Share Acceleration Boards on The Indonesia Stock Exchange

  Handi Jovian, Nizwan Zukhri, Ari Agung Nugroho

  325-332

  • pdf
  Abstract View: 538,

  DOI : https://doi.org/10.52218/ijbtob.v2i4.205
  

• Empirical Study: Entrepreneurs Performance of Micro, Small and Medium Enterprises (MSMEs) in Tanjung Morawa A Village, Deli Serdang, North Sumatra, Indonesia

  Rida Riana, Abd. Rasyid Syamsuri

  333-345

  • pdf
  Abstract View: 298,

  DOI : https://doi.org/10.52218/ijbtob.v2i4.208
  

• Management innovation, green product innovation, green process innovation influence on financial performance. A study of South African manufacturing firms.

  Takyi Kwabena Nsiah, Ruth A. Danso, Ofori Charles, Mmieh K Raphael

  346-366

  • pdf
  Abstract View: 449,

  DOI : https://doi.org/10.52218/ijbtob.v2i4.211
  

• The Effect Of Leverage, Company Size, Inflation Rate, And Cash Holding On Company Value (In Hotel, Restaurant, and Tourism Sub-Sector Companies Listed on the IDX for the 2017-2020 period)

  Wirdayanti Wirdayanti, Reniati Reniati, Darman Saputra

  367-380

  • pdf
  Abstract View: 707,

  DOI : https://doi.org/10.52218/ijbtob.v2i4.212
  

• The Effect of Digital Marketing Mix Strategy on Marketing Performance Through the Implementation of Customer Relationship Management MSME 4.0 DKI Jakarta

  Alvina Mumtaza Yusuf, Miguna Astuti, Maria Bernadette Nani Ariani

  381-396

  • pdf
  Abstract View: 1541,

  DOI : https://doi.org/10.52218/ijbtob.v2i4.213
  

• Extrinsic Motivation and Organizational Commitment : A Literarure Review

  Zulkifli Musannip Efendi Siregar

  397-402

  • pdf
  Abstract View: 620,

  DOI : https://doi.org/10.52218/ijbtob.v2i4.214
  

• Application Of Artificial Intelligence in Chatbot Application As Palm Oil Price Information System and Capacity On Ramp in Labuhanbatu

  Fitri Aini Nasution, Muhammad Halmi Dar

  403-413

  • PDF
  Abstract View: 210,

  DOI : https://doi.org/10.52218/ijbtob.v2i4.216