The influence of brand image and promotion on customer loyalty

Authors

  • Ridwan Nasution Universitas Labuhanbatu

DOI:

https://doi.org/10.52218/ijbtob.v5i1.362

Abstract

Brand image and promotion are factors that can be considered by consumers in decision making. This research method uses a quantitative approach. The sample of this research is customers at Mie Atok Rantauprapat. The results of the study show that brand image and promotion affect customer loyalty.

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Published

30-04-2025

How to Cite

Nasution, R. (2025). The influence of brand image and promotion on customer loyalty . International Journal of Business, Technology and Organizational Behavior (IJBTOB), 5(1), 21–27. https://doi.org/10.52218/ijbtob.v5i1.362