KAMAL, A. F. .; NOBELSON, N.; SUPRIADI, Y. N. . The Influence of Online Customer Review, Customer Rating, and Viral Marketing on Purchase Decisions in Generation Z at Tokopedia. International Journal of Business, Technology and Organizational Behavior (IJBTOB), [S. l.], v. 3, n. 4, p. 284–294, 2023. DOI: 10.52218/ijbtob.v3i4.283. Disponível em: https://ijbtob.org/index.php/ijbtob/article/view/283. Acesso em: 8 sep. 2024.