Kamal, A. F. ., Nobelson, N., & Supriadi, Y. N. . (2023). The Influence of Online Customer Review, Customer Rating, and Viral Marketing on Purchase Decisions in Generation Z at Tokopedia. International Journal of Business, Technology and Organizational Behavior (IJBTOB), 3(4), 284–294. https://doi.org/10.52218/ijbtob.v3i4.283