Biadora, J.N., Mendoza, X.L.D. and Tonio, A.H.S. 2024. Challenges of the Tourism and Hospitality Industry in Business Analytics Adoption: An Article Perspective. International Journal of Business, Technology and Organizational Behavior (IJBTOB). 4, 2 (Aug. 2024), 67–77. DOI:https://doi.org/10.52218/ijbtob.v4i2.312.