Kamal, A.F. , Nobelson, N. and Supriadi, Y.N. 2023. The Influence of Online Customer Review, Customer Rating, and Viral Marketing on Purchase Decisions in Generation Z at Tokopedia. International Journal of Business, Technology and Organizational Behavior (IJBTOB). 3, 4 (Aug. 2023), 284–294. DOI:https://doi.org/10.52218/ijbtob.v3i4.283.