@article{Joshi_Gupta_Bansal_2022, title={Role of Business Technologies in the Outperformance of Firms}, volume={2}, url={https://ijbtob.org/index.php/ijbtob/article/view/249}, DOI={10.52218/ijbtob.v2i6.249}, abstractNote={<p>Since the onset of Industrial Revolution in Europe and United States, Technology became<br>integral part of production and business. Started in 1712 the pace of research and innovation has become<br>multifold. Started with technologies like Spinning Jenny, Newcomen steam engine, Locomotive,<br>Telegraph communications, Photograph, Printing Machines the progressive journey included<br>technologies and products like Electricity, Automobile, phonograph, Airplane, Antibiotics, Atomic<br>Power, Insecticides, Computers, Internet, Cloud, Robots, Artificial intelligence, Big Data and many<br>more to count. Technologies have significant influence on the business and society. According to<br>economic historian Paul Bairoch (1750) Third World (Asia, Africa, Latin America) had GNP (PPP) in<br>billions of US dollars* 495 while First World (Western Europe, Northern America, Japan, Singapore and<br>South Korea) had GNP (PPP) in billions of US dollars 155. In the year 1990, it reached to GNP (PPP) in<br>billions of US dollars 7640 and 19210 respectively. Empirical studies show that apart from<br>Liberalization, Privatization and Globalization (LPG), technological advances have influenced business<br>throughout the world and lead to mass production, mass marketing and automation. On one hand it has<br>helped many firms including Indian to outperform on financial fronts but created challenges and threats<br>for small firms. It has also resulted in to ethical and environmental concerns especially for Third<br>World.Those Indian firms who relies on technologies have high market value like Reliance Jio ($65<br>Billion/2020), Honda Cars India Ltd. (HCIL) , Grofers ($1 Billion), Paytm ($16 Billion), Flipkart ($37.6<br>Billion). These companies have explored opportunities with the help of Emerging Technologies and<br>many are close to financial outperformance.</p>}, number={6}, journal={International Journal of Business, Technology and Organizational Behavior (IJBTOB)}, author={Joshi, Mahesh Chandra and Gupta, Gaurav and Bansal, Deepak}, year={2022}, month={Dec.}, pages={747–753} }